Explorations were mainly focused on the "Petitions" action since it was the most information dense. While images are not required to be uploaded with a petition, past research showed that petitions with images were more likely to be engaged with by users. Images however, tend to increase the vertical height of a card which was a constraint in the brief.

It was a stipulated assumption that longer card heights tend to negatively impact the scroll experience and led to less users supporting petitions. An additional constraint is that action cards are also appended with a partially expanded comment and input field section. Making this section fully collapsible or exploring alternative solutions was not in scope during the sprint.

I also considered how to improve visibility of the main CTA, how to communicate distinction between various types action cards during scroll, how to reduce visual prominence of tags without losing their interaction affordance and how to inject existing brand colors into the new design.

After a couple rounds of iteration and feedback sessions, I settled on a design that I believed would meet the outlined user and business goals and could be built quickly during the upcoming development sprint.